Cliove keratin treatment A professional blend of carefully selected Keratin proteins, enhanced with a 100% certified organic olive oil to nourish hair. It makes your hair smooth as silk. It Improves hairs elasticity and seals in moisture so hair is bouncy and lustrous. Cliove reduce curls by 50% and minimizes frizz by 90 to 100% . It is suitable for all hair types. It’s gentle on hair because it is free from formaldehyde, sulfates and parabens. It gives your hair the right kind of treatment and hair is restored to health without permanently changing your hair structure. While it makes your hair straighter, you will still be able to style your hair the way you want to.